Video to complement article content can be an effective way of increasing reader engagement and sales, but without professional video skills it will be hard for you to maximize the return on your investment.
By setting clear objectives early, your video is sure to become a success. Understanding who your target audience is is the first step toward this end goal.
Animated graphics
Animation is an effective way to engage your audience and communicate complex information in an easily understandable video format. Animation works with how our brain processes visual data, making it much more effective than static images. Furthermore, its animated graphics draw in viewers quickly while its motion draws them in even further. Finally, animated graphics enable you to tell your story without time or space limitations; perfect for explaining a process or product’s function!
Red Bull uses real-life video footage and branded graphics to tell an engaging tale about their racing driver, creating an engaging experience for their audience and helping them form stronger ties to the brand on an individual basis. This style works equally well for interviews and narrations. For something a bit different, collage animation may create a multidimensional storytelling experience by using photographs and illustrations that add an authentic handmade quality to the videos you produce. An authenticity to any video and capture the essence of your brand, Envato Elements offers an urban ripped paper opener template which features dynamically animated paper scraps and brush strokes to achieve a graffiti-meets-grunge aesthetic.
Motion graphics are a highly engaging form of explainer videos because they quickly convey complex information with striking visuals. Studies show that humans can process visual information in 13 milliseconds – making this fast and efficient means of conveying your message. Furthermore, people retain more than 95% of what they see visually than 10% from reading text alone.
Make your animation more captivating by using different types of music to match its tone. If your video is lighthearted and playful, use upbeat and entertaining music while for serious videos opt for somber or calm tones. There are numerous stock libraries of royalty-free music which could complement animation videos perfectly.
As with any project, when creating a video it is crucial to have a comprehensive production brief from the outset that sets clear goals, target audience and core message expectations as well as budget and deadline details. Knowing your desired outcomes from this video project will allow you to measure its success and generate ROI while preventing common pitfalls associated with making subpar videos.
Text overlays
Text overlays in video can be an effective way of conveying your message, drawing attention to specific elements such as calls-to-action. This can increase viewership of the video and ultimately boost conversions.
With the right software, adding text overlays to videos is simple and can be done in various ways. WeVideo or iMovie video editing programs make adding text easy with their various font styles and customization features; both programs allow you to easily add text onto videos for editing purposes and provide many font options and styles, so your text fits right in with the look and feel of your video.
Text overlay can help your video stand out by emphasizing important points such as the name or location of your business or store, captions or additional details about what’s happening in it – making your post or link more readable while increasing engagement – both important factors for business success.
On-screen text can be especially important in mobile and social videos, where most videos are watched without sound. According to Digiday’s estimates, 85% of Facebook videos are watched without audio – meaning if your videos do not include text overlay, they could miss out on reaching their audiences effectively and making your message clearer and more direct.
For video text overlays to be effective, the ideal solution is using straightforward Sans serif fonts that are clear and legible. They should be large enough to read on screen without overshadowing its visual elements – aim for 12pt to 16pt size fonts as a starting point – as well as placed far enough away from the camera lens to avoid blurred vision or unreadable text.
Text overlays for videos should be short and remain relevant to their main message, without overpowering viewers with too much text onscreen. Keep word counts low to avoid information overload for viewers.
Voiceovers
Voiceovers can add an emotional dimension to your video and are a powerful way of conveying key points or feelings that might otherwise remain hidden by text and images alone. A well-written script should always be considered when adding voiceovers; try recording in a quiet room without much background noise and utilize tools like Natural Reader or Speech-to-Text software for best results.
Narrator voices are often chosen for explainer videos to make complicated concepts easily digestible for viewers, while also serving to introduce your product/company and provide an overview of its main points.
When selecting the voice actor for your video, be sure to find someone with an approachable and friendly tone who sounds authentic and engaging on camera. Also take into consideration whether your video will be serious or humorous and record short snippets at a time instead of trying to record all at once; this will sound more natural on camera while making editing easier later.
Once your voiceover recording is complete, it is critical to ensure its audio is of high quality. Tools like Audacity or Adobe Audition are great ways to achieve this objective; be sure to listen back a few times after watching your recording to check for errors – any identified ones can easily be edited out later on.
When using voiceover, it’s also wise to include a compelling headline that grabs viewers’ attention and keeps them from scrolling past your video on social media. Adding visual interest can also help your video stand out among similar content on similar subjects.
Background music
Background music is an integral component of video, providing emotional context and helping bind visuals together. Additionally, music fills any silences or transitions, helping push along storytelling. Selecting suitable background music can make your video more engaging for viewers on social media; furthermore it can assist your branding goals: for example a catchy tune can increase customer recognition of your products or services and drive business to you.
There are various methods available to you for finding background music for videos, but one of the easiest and most reliable methods is through music licensing platforms. These platforms provide thousands of royalty-free pieces you can license and license for use in your videos. When selecting suitable tracks to add into your videos, take into consideration both audience and mood when selecting an apt tune; trim and modify accordingly before customizing to suit the video – even add audio effects like fade in/out and echo effects can add another level of customization!
As another alternative, Wondershare Filmora provides an easy online video editing solution. This software can import both your videos and music files directly into its working space for editing together – this allows for seamless video and soundtrack production! Furthermore, its adjustable tempo/speed feature enables it to adapt perfectly with the pace of your video.
If you have a large budget, hiring a composer to craft custom music tracks for your video could be the way forward. While this option provides high-quality pieces that are truly personal and unique to you, it will likely prove costly and take more than one session to produce.
As a videographer or vlogger, it is vitally important that you remember to always check for copyright violations when uploading videos online. While certain sites allow users to upload their own music for uploading purposes, others will flag your videos if you fail to obtain proper licensing for each piece used in your videos – and could potentially face fines from YouTube if caught using copyrighted music in their videos without proper clearances in place. Some creators take measures such as posting disclaimers noting ownership by the copyright holders but this alone may not suffice in terms of protecting against copyright infringement occurrence.